Hey, babe, we have some troubling news. Just like money doesn’t grow on trees, customers don’t fall from the sky. The horror! You have to catch the attention of potential clients with a banging lash extension marketing strategy.
We know! It’s an extra step, but luckily, marketing your business can be fun. And with the help of your, ahem, favorite lash professionals it should be an easy task. We’ve got your back — keep reading.
Eyelash Extension Marketing Tips and Tricks
Focus Your Marketing Campaign
Babe, we like to think that we can do it all, and we can! But when it comes to your marketing campaign, it may be beneficial to focus on a few key elements so you do a few things fabulously instead of everything mediocrely.
What does that mean?
If you’re just getting your business off the ground, you might not yet have the budget for a massive print media campaign. In that case, you could do well by focusing your marketing on social media posts, getting your name out there in the community by using relevant keywords. Of course, you could also decide to print some brochures and hand them out to passers-by to introduce yourself both to new customers and other businesses!
You have options! Just don’t try to do them all at once.
Take Advantage of the Internet
Now, before picking up some outdated marketing tell-all book, it’s worth remembering that in the digital age, what constitutes effective “marketing materials” is just a liiiittle different from the past.
Print ads, brochures, and flyers may have done the job a few years ago. Nowadays, social media posts, email marketing, digital ads, and SEO all play an outsized role. People spend so much time online that a marketing strategy that doesn’t try to reach them on the web is likely doomed to failure. That won’t be you, though, right? Nope!
Don’t get discouraged! We love a handy and shareable aftercare card. Just make sure you’re also including marketing materials that consider online users.
You’re asking your clients a lot to trust you near their peepers. Trust takes time to build, and it starts with your marketing materials.
Your eyelash extension marketing materials should reflect reality. It’s one thing to include touched-up photos in your marketing materials, but another to post or share things that are false about your facilities or services. Let your before and after lash extension photos speak for themselves. No need for deceptive editing.
Don’t overpromise and underdeliver! Just be your honest, authentic, lash-loving self in your eyelash extension marketing materials to make a good first impression.
Personalize Your Marketing Materials
The most important thing to remember when creating eyelash extension marketing materials for print, digital, or social media is to make sure they’re engaging, shareable, and reflect your brand.
Include your logo (if you don’t have one, make one!), a catchy slogan or tagline (Don’t have one? Write one!), and of course, your contact information (address, phone number, e-mail, Facebook and Instagram profiles, and so on).
Likewise, make sure your brand is cohesive across all marketing materials. If you have a fun brand persona, let that shine, from your eyelash extension Instagram account to your print brochures. If you want to reflect a more serious tone, maybe opt out of GIFs and memes on your materials. Understand your brand, and do what’s right for your brand.
Eyelash Extension Marketing Materials Samples and Templates
Don’t think we left you hanging. We have some free (yes, free) eyelash extension marketing templates and materials for you to consider.
Postermywall has hundreds of eyelash extension marketing templates. Download a template that speaks to you or draw inspiration.
Word of mouth referrals might be the best marketing tool. Give your clients something to talk about and share with potential clients with a beautiful aftercare card.
This eyelash extension marketing material isn’t necessarily free to you, but it could be free to your clients. Free lash swag is an unexpected gift at the end of an appointment that also serves as a way to get your brand in the community.
These are just a few ideas to get you started! Feel free to make any of these eyelash extension marketing material suggestions your own, and start raking in those clients.
Make Yourself More Marketable with The Lash Pro
By the way, you can do something else to make yourself more marketable aside from sharing flashy eyelash extension marketing materials.
The Lash Professional has a wide range of lash extension classes that can help you build up your eyelash extension skills, or build upon the knowledge you already have. Providing quality lash extension services to your clients will lead them to recommend you to others. Since word-of-mouth is still one of the most effective marketing strategies, this is not an aspect of marketing that you should ever overlook.
To make sure you’re the best lash tech that you can be, check out the many online courses offered by The Lash Professional today. They’re convenient and affordable and can help you lash with expertise and confidence!
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